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Luke Oswald
Automotive expert in salvage, junk, and end-of-life vehicles
US Team Leader, Wheels Away
What does Luke do at Wheels Away?
Luke Oswald leads the US team at Wheels Away, heading up the salvage and junk side of the business — the people who decide what a vehicle at the end of its life is actually worth, and who make sure it ends up with the right buyer.
Day to day, that means managing a team of valuers, pricing salvage and junk vehicles, supporting the auto-recycling and salvage partners who buy them, and keeping a close read on where the US market is heading week to week. It is a job that sits between the customer selling a car they can no longer justify keeping and the recycler who will take it apart — and Luke spends his time making both sides of that work.
He came to it the long way round. Twenty years in the automotive industry have taken him through sales, sales management, group fleet management and finance and business management, across both the UK and New Zealand, before he moved into salvage purchasing and end-of-life vehicle disposal in the UK and then the US.
That mix is what makes his view a useful one. Luke has valued vehicles, run the teams that value them, and handled the finance side of vehicles as assets — so when he talks about why a car is worth what it is worth, or why a repair has stopped making sense, it comes from having sat on every side of the transaction.
Alongside Wheels Away in the US, Luke also supports the wider group’s UK brands, Scrap Car Comparison and National Scrap Car, giving him a view of how the end-of-life vehicle market behaves on both sides of the Atlantic.
Areas of expertise
Luke is available to comment on:
✓ Vehicle valuations — what salvage, junk and end-of-life vehicles are really worth, and what moves those prices
✓ When a repair stops making financial sense, and how owners should weigh repair against replacement
✓ Damaged, high-mileage and non-running vehicles, and what happens to them next
✓ The US salvage and auto-recycling market — demand, parts values and where the trade is heading
✓ Vehicle recycling and sustainability: what is actually recovered from a scrapped car
✓ Collections and logistics — how a vehicle physically gets from a driveway to a recycler
✓ Consumer advice on selling an old or damaged car, including avoiding scams and lowball offers
Experience
Two decades across three markets:
✓ 20 years in the automotive industry, across the UK, New Zealand and the US
✓ Career spanning automotive sales, sales management, group fleet management, and finance and business management
✓ Salvage vehicle purchasing and end-of-life vehicle disposal in both the UK and US markets
✓ Leads the salvage and junk team at Wheels Away, overseeing daily vehicle valuations
✓ Works hands-on with auto-recycling and salvage partners across the US, and feeds market insight back into the business
Quick picks
Quick takes from your automotive expert.
Featured articles
Work with Luke
Luke is available for interviews, expert comment and data-led commentary on the US salvage and end-of-life vehicle market. Topics include:
- What a junk or salvage car is genuinely worth in the current US market
- The point at which repairs stop making financial sense on an older vehicle
- What actually happens to a car once it is scrapped, and how much of it is recycled
- Buying and selling damaged vehicles without getting caught out
MEDIA ENQUIRIES
For interview requests, quptes and data, get in touch with the Wheels Away press team.
Luke works US hours from the UK and can do broadcast, phone and written comment.
For media enquiries, contact milly@wheelsaway.com.